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Search Engine Optimization

Everyone who has a blog, webpage or business page wants to be on the first page of Google, Yahoo, and Bing, especially when it comes to Organic Rankings.

What most people don’t realise though, is that Search Engine Optimisation (SEO) is a multi-billion dollar industry, where it’s now very difficult to choose the right consultant or company for your website.  The market as it stands is full of people who are more than willing to take your money, but their techniques today can do far more harm than good.  And that harm can cost you big, with your finances and reputation at risk.

SEO is an ever-evolving aspect of web marketing that is likely to change from day to day.  As Google changes, so must your SEO expert, and recognising this, and by staying abreast of the latest web developments and trends, I’m able to offer SEO services that never fail to deliver.

To achieve results that are both highly effective and sustainable, I employ a number of white hat only SEO strategies that will boost your web rankings and drive potential clients to your website, while keeping the cost of marketing to a minimum.  Techniques such as local directory and search engine schema construction, high-quality link building, content optimisation, premium article submission, A-list press releases, and social bookmarking, can not only bring your website to the top of the search engines the first page but keep you there.

A word of warning though.  If you’ve stumbled across this page hoping for an overnight success story, it’s no longer a case of trying to ‘manipulate’ the search engines as it once was.   Instant results just aren’t possible, and the idea of a quick win should definitely not be promoted.

Your content, your website and the links pointing to your site have to be authentic, quality and natural, growing over time.  Avoid any company that suggests otherwise.

What you can expect:

  • Strategically crafted, on-page, search engine friendly copy that both resonates with your audience and is easy for the search engines to understand.
  • Competition-aware and individual keyword research that reflects your industry and location perfectly, filling any potential gaps in the market.
  • HTML/code editing to ensure that your site and all markup is perfectly balanced and optimised for all search engines.

Implemented correctly, the right SEO techniques can make a huge difference to your business, enabling you to rank better, which in turn leads to more traffic to your site and ultimately more business.

If you are looking to improve your ‘listing’ on Google, then we have a range of services which can help. Although no one can guarantee a position on Google, most clients will see an improvement over time

Key phrase research

Often a company will know what phrases they want to rank for but we offer a key phrase research service which can help to identify what phrases will give you the most internet traction.

Website audit

With an SEO website audit, we look for issues that can cause your website not to rank properly. The audit does not come with any implementation time, but this can be bought as an optional extra.

Link Building

Link building in the past has a less than great reputation, but without it often your web page just won’t rank effectively. With our link building service, we find quality backlink opportunities and help you secure them. This is a time-based activity and is not related to the amount of link built.

On-page implementation

While having the information at your fingertips is great, recommendations need to be implemented. With Websites by Mark, we can arrange this for you for an hourly rate.

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